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Dharmender Kumar's Articles in Marketing

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  • Winning With Branding
    If I were to ask you what K.D. was, you would undoubtedly know it is a short form associated with Kraft Dinner. There probably aren't many people who have not heard of "Kraft Dinner" or who have not eaten it at one point in their life. Infact, if I was to ask you to take a look in your cupboard now, chances are, the majority of you would even have a box of it in there!
  • Branding - More Than Just a Statement - A Memory Scar
    Conjure up in your mind broad rolling meadows with runs of cattle or stock of some type, all discriminate by virtue of a registered brand. That's a most common and accepted understanding of branding.
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