What is a logo?

A logo is a unique identification symbol of a company. Simply speaking, a logo is the name, symbol, or trademark of a company or organization through which people can easily recognize that company. The main goal of a logo is to project the company’s image.

What is the importance of a logo?

Images can be perceived by a human mind earlier than the words. A logo serves as visual stimulation, setting in motion the static memory of people. The impact of a logo is much greater and deeper than the lengthy text description.

A powerful logo is one of the reasons why people across the world can easily identify companies like Coca-Cola, McDonalds, PizzaHut, Apple, IBM, Nike, Toyota, Lotus and many more.

Types of Logos

Basically, there are three types of logos –

- Text Logos
- Symbol Logos
- Text and Symbol Logos

In text logos, instead of using words, graphic designers use fonts of all shapes and sizes to convey the company’s image. The way the type font is used highlights the intended qualities of a company.

A symbol logo is designed with the use of an image or images to depict the ethos of a company. However, a symbol can be interpreted in many different ways to signify what the business is all about.

When both text and image are used while designing a text and symbol logo it provides an extra bit of clarity of what the business is all about.

Well, with so many options to consider, it’s natural to get confused on deciding the one that best describes the image of your company. However, never limit yourself to one option and think about all the possibilities before finalizing one. And above all this, the logo of your company should be original and unique in all aspects.

Hence, for creating an original and unique logo design, contact a well-known graphic cum web designing firms. Even if you don’t have much idea about graphic design yourself, there are some basic points that you can check before finalizing the logo such as:

Simplicity: Remember that people are more attracted towards a clean and uncluttered logo design as it is easier to be retained in memory.

Scalability: The width and height must be in proportion as a logo is used in all types of business communication – from business cards to billboards to product packaging. With proper size, the logo looks the same even when it is reduced or enlarged.

Color Palette:A basic color palette of one to three colors helps in designing a simple logo that conveys the message of the company loud and clear.

Distinctive Fonts: Select a font that is easy to read and complements the design of the logo.

Affordability: Go for a practical logo design that can be easily used in a wide number of mediums.

Originality: An original logo design with matching services or products to boot will help you carve a niche for your company in the already crowded market. But make sure you yourself understand and believe in your logo so that you can explain its conceptual nuances if need be.

Next time when you are planning get a logo designed by any graphic cum web advertising agency, remember to refer to the above checklist.