If your company decides to attend a tradeshow, you will want your trip to be worth it. It’s a big cost to go to a tradeshow, but you get big returns if you grab the attention of the right customers. You can do that by having a solid tradeshow display. A really good one can have people crowding around your booth and learning all about your company. A poor tradeshow display can be a blow to your company. It’s up to you to make sure you have success with a tradeshow display.

Musts for a Tradeshow Display

When you look for a top-notch tradeshow display, you must have several in order to draw customers to your business. Most important piece is to have your company’s logo clearly displayed along with company information. You need to tell customers what they should know about your company and how it can help them. Banners should be in a bold font
that people can read easily. The font should be consistent throughout your signs. The more everything looks similar, the more professional it will look. But don’t use bold colors for everything. Muted colors are better for information, while wild colors are for attention. Make sure the colors are consistent throughout, so your display doesn’t look odd.

Avoid These Tradeshow Display Mistakes

Don’t go overboard while making a display. You want your company to make an impression, but not because of a loud and gaudy display. Newcomers will throw everything and the kitchen sink at the display with fluorescent colors and complex fonts. You want your tradeshow display to be understood easily by potential customers. You don’t want them left scratching their heads. Times Roman or Courier are the best fonts to select, because fonts with more swirls and details aren’t easily decipherable. You want people to concentrate on your message and not have to try hard to figure out what you’re saying.

A Tradeshow Display That Sticks

You will probably want to invest in a portable displays, especially if you are attend many tradeshows during a year. To do this, make sure you have a display with information about the company that won’t change, including its name, logo, services and products. With consistent information, you won’t have to change much and the display will have a long shelf life, so get a return on the investment of creating the display.

Tradeshow displays are very effective for telling customers what they need to know about your products and services. If the display works well, you may have more than just their attention, you may have their business.

This article is provided by ExpandASignUSA, based in Denver, Colorado (ExpandASignUSA.com). Expandasign is a supplier of high quality indoor and outdoor signage products designed to enhance a company’s brand. They are an industry leader in lightweight portable advertising displays. They specialize in products for tradeshow displays, advertising displays, point-of-sale promotions, and Denver event signs.