When it comes to styles of the urban community, there is only one clothing line that speaks the true language of fashion, rocawear. The rocawear clothing line is considered to be the most popular choice of clothing line among the urban community and the hip hop nation.
Rocawear rocawear is an urban clothing line founded in 1999 by three wise men (not the ones in the bible) named Damon Dash, Karee “Biggs” Burke, and Jay-Z, which were also the heads of a hip hop label named Roc-a-Fella Records, it is also where they coined the name rocawear.
Its popularity among the urban community has brought an annual sale of over $700 million to the infamous rocawear clothing line. This led the founders of rocawear to expand its brand to other brands such as rocawear children, rocawear juniors, rocawear socks and sandals, rocawear leather suede and fur outerwear, rocawear handbags and rocawear belts, rocawear lounge wear and big & tall, rocawear headwear, rocawear jewelry, and rocawear sunglasses.
In March of 2007, Jay-Z sold the rights to the rocawear brand to Iconix Brand Group, a brand management company that licenses brands to retailers and manufacturers primarily in the apparel, footwear, and apparel accessory industries, for $204 million. Jay-Z still retained his stake in the company and will continue to oversee the marketing, licensing and product development.
However, even though the rocawear clothing line received so much praise from the urban community, it also received much allegations and accusations.
On January 17, 2007, allegations were made of raccoon-dog fur being used in two styles of jackets, rocawear pulled all of the garments from the department stores where this product was shipped. A representative of rocawear stated the company was unaware the fur was being used and had notified manufactures it was not permitted. The items, in addition to being pulled from department stores, were also removed from the brands official website.
Nonetheless, the rocawear still claims the title as the most popular urban clothing line in the country. For more information about the rocawear apparels, then visit www.streetzwear.com.